Privacy Policy

1. Our Approach, In Plain Language

AYRA exists to hold some of the most sensitive material in your life: your co-parenting communications, your commitments, and information about your child. This policy explains what we collect, why we collect it, and what we will not do.

This policy is issued by We Are AYRA, Inc., a Delaware corporation (“AYRA,” “we,” “us”), which operates www.weareayra.com and the AYRA web application (the “Service”) and acts as the controller of the personal information described here.

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2. Information We Collect

Account information. Your email address, name, and password credentials when you create an account.

Child profiles. The first name, age, and custody arrangement type of each of your children, which you provide to anchor your record. You may add a profile for each of your children. We treat this as sensitive information; see Section 4.

Your communication record. The core of the Service and the most sensitive information we hold: co-parenting communications you choose to save (by pasting, typing, or uploading screenshots, which we convert to text with your confirmation), along with commitments, events, notes, timestamps, and channel labels you add. This content necessarily includes information about your co-parent; see Section 3.

Derived data. Classifications and insights the Service generates from your record, such as tone classifications, commitment statuses, and pattern summaries, together with any corrections you make to them.

Usage events. Content-free product analytics: which features are used and when, carried as identifiers and coded values only. No usage event contains message text, names, or any free-form text. Search analytics record only the type of filter used, never what you searched for.

Technical information. Like any online service, our infrastructure automatically processes basic technical information when you use the Service, such as your IP address, browser type, and access logs. We use this only for security, reliability, and diagnosing problems, never for advertising or profiling.

Billing information. Subscriptions are processed by Stripe. We receive subscription status, plan, and transaction records; we do not store your full payment card details.

Support communications. Messages you send us at support@weareayra.com.

We do not collect precise location data, we do not access your contacts, and we do not use advertising cookies or tracking pixels in the application.

Our public marketing website and the application are different environments, and we treat them differently. On the public website (www.weareayra.com), we may use limited analytics, advertising attribution, and conversion-measurement technologies in connection with our own marketing, for example to measure waitlist sign-ups, trial starts, and subscriptions from campaigns we run on platforms such as Meta, Instagram, TikTok, or Google. Inside the application, no advertising technology is used. Your private AYRA content (messages, Record content, Commitments, Patterns, Steadiness entries, child information, classifications, searches, notes, and other content you provide or the Service derives) is never used for advertising or retargeting and is never sent to advertising platforms for those purposes.

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3. Information About Other People

Because your record contains real communications, it includes information about your co-parent and possibly other people. We handle it as follows:

It is processed solely to provide the Service to you: to organize your record and generate the classifications and patterns you see.

We do not use it to contact, profile for any purpose outside your account, market to, or build any product directed at your co-parent, and we do not disclose it except as described in Section 8.

Classifications of incoming communications are observational descriptions of the record, generated for your private use. They are not assessments, findings, or diagnoses of any person.

You are responsible for ensuring your collection of communications complies with the laws that apply to you (see our Terms of Service, Section 5).

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4. Children’s Information

AYRA is a service for adults. It is not directed to children, and we do not knowingly collect information directly from anyone under 18. Accounts may only be created by adults.

The Service does, however, hold information about your children that you provide: the child profiles described in Section 2, and references to your children inside your communication record. We treat all of it as sensitive: it is used solely to provide the Service to you, it is never used for marketing or advertising, it is never sold, and it is protected and deleted on the same terms as the rest of your record, including the deletion process in Section 9. We collect only the minimal profile fields the Service needs.

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5. How We Use Information

We use the information described above to: provide and operate the Service, including the AI features in Section 6; maintain and secure your record; process subscriptions and billing through Stripe; respond to support requests; monitor the Service’s reliability and improve the product using content-free usage events and your classification corrections; measure our own marketing on the public website as described in Section 2; enforce our Terms; and comply with legal obligations.

We do not sell personal information. We do not share your private AYRA content for cross-context behavioral advertising. We do not use your record or any part of it for marketing. We do not display advertising in the Service.

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6. AI Processing

The Service uses large language models to power drafting support, tone classification, commitment extraction, and pattern summaries. Here is what that means for your information:

Content you save may be processed by our contracted AI provider, Anthropic (the developer of the Claude models), to generate the features above. This processing serves your account only.

Our agreement with Anthropic prohibits the use of your content to train its models. Content processed by Anthropic is handled in accordance with its applicable commercial data-use, privacy, security, and retention standards.

AI outputs are probabilistic and can be wrong. You remain in control of classifications, and corrections you make are stored as part of your record’s history and used to improve the Service’s accuracy.

AI features in the Service inform and support your own decisions; they do not make automated decisions that produce legal or similarly significant effects about you or anyone else.

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7. Analytics — Content-Free by Design

We measure how the Service is used so we can improve it, using an event system designed so that analytics can never leak your content. Every analytics event carries only identifiers, event types, and coded values. By specification, no event property may contain free text, message content, or derived text. This is an architectural rule of the product, not just a policy statement.

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8. When Information Is Shared

Service providers. We use a small set of providers to operate the Service: cloud hosting and database infrastructure, payment processing (Stripe), network and security services, email delivery, and the contracted AI provider(s) described in Section 6. Each processes information only to provide its service to us, under contractual confidentiality and data-protection obligations. We maintain an internal register of these providers reviewed against our data-classification requirements.

Advertising and measurement partners. In connection with our own marketing, limited attribution and conversion data from the public website (Section 2) may be shared with the advertising platforms we use. Your private AYRA content is never shared with these platforms.

Legal requirements. We may disclose information if required by law, subpoena, court order, or other valid legal process, or where disclosure is necessary to protect the rights, safety, or property of our users, the public, or AYRA. We do not voluntarily disclose your record to third parties, and where law permits and it is practicable, we will notify you of legal demands for your information before complying.

Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction, subject to this policy’s commitments. We will notify you before your information becomes subject to a different privacy policy.

With your direction. Exports exist so that you can share your record with whomever you choose, such as your attorney. Sharing an export is always your action, never ours.

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9. Retention and Deletion

We retain your record and account information for as long as your account is active, because the Service’s value is the longitudinal record itself. You are in control of it:

You can view everything the Service holds about you, and export your full record at any time in PDF, CSV, or complete JSON formats.

You can delete individual entries or your entire account, self-service, at any time. Account deletion cancels your subscription.

When you delete data or your account, deleted content is purged from our production systems within 30 days, subject only to residual copies in encrypted backups that expire on our standard backup cycle and to information we are legally required to retain (such as transaction records).

Content-free usage events (Section 7) may be retained in aggregate form, as they contain no message content or free text.

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10. Security

Your record is encrypted in transit (HTTPS) and at rest. Access is authenticated and session-bound, and database row-level security ensures each account can access only its own records. Our infrastructure is provisioned under AYRA-owned accounts, and our architecture is designed so that enhanced protections (such as field-level encryption and expanded audit logging) can be added as the Service grows. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. The Service is engineered, however, so that protecting your record is built into its architecture. If a breach affecting your personal information occurs, we will notify you and regulators as required by applicable law.

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11. Your Rights and Choices

Wherever you live, the Service gives you direct control: access, export, correction (including correction of AI classifications), and deletion are all available in-app, without needing to email anyone.

Depending on your state or country, you may also have statutory rights, including the right to know what personal information we collect, use, and disclose; the right to correct or delete it; the right to opt out of sale or sharing (we do not sell personal information, and any sharing is limited to the website marketing measurement described in Section 2; it never includes your private AYRA content); and the right not to be discriminated against for exercising your rights. You can opt out of the website advertising measurement described in Section 2 at any time using the “Your Privacy Choices” link on our website, and we honor recognized browser opt-out signals such as Global Privacy Control. To exercise any right, use the in-app controls or contact support@weareayra.com; we will verify your identity before acting on requests and respond within the time required by applicable law. You may also have the right to lodge a complaint with your state attorney general or data-protection authority.

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12. Where Information Is Processed

The Service is operated from the United States, and your information is processed and stored in the United States. If you use the Service from outside the U.S., you understand that your information will be transferred to and processed in the U.S., where data-protection laws may differ from those of your jurisdiction. Where the law of your country gives you additional privacy rights, we will honor them; contact us at support@weareayra.com.

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13. Changes to This Policy

We may update this policy as the Service evolves. If a change is material, and in particular if it affects the commitments in Section 1, we will notify you by email and by prominent notice in the Service before it takes effect, and update the effective date above.